Close-up of a person with sleek hair, freckles, and gloves, leaning on a red surface in a warmly lit interior.
Close-up of a woman's face with dramatic lighting, highlighting green eyes and glossy red lips with striped shadows.
A stylish individual with a green cap and orange glasses holds a coupe glass of green matcha, showcasing unique tattoos and a cozy vibe.
A woman in athletic attire, holding a tennis racket, gazes intently, her skin glistening with sweat, conveying determination and focus.
A woman in a brightly lit room is intensely focused, holding onto ropes with both hands, wearing an orange and gray athletic outfit that highlights her toned physique, while strands of curly hair frame her face.
Close-up of a person with braided buns, sunglasses, and a leather jacket, set against a gradient background for a dramatic effect.
Close-up of a person with sleek hair, freckles, and gloves, leaning on a red surface in a warmly lit interior.
Close-up of a woman's face with dramatic lighting, highlighting green eyes and glossy red lips with striped shadows.
A stylish individual with a green cap and orange glasses holds a coupe glass of green matcha, showcasing unique tattoos and a cozy vibe.
A woman in athletic attire, holding a tennis racket, gazes intently, her skin glistening with sweat, conveying determination and focus.
A woman in a brightly lit room is intensely focused, holding onto ropes with both hands, wearing an orange and gray athletic outfit that highlights her toned physique, while strands of curly hair frame her face.
Close-up of a person with braided buns, sunglasses, and a leather jacket, set against a gradient background for a dramatic effect.

UX Designer

Product Designer

Design Thinking

Business Strategy

& More

Diego Sonoda

About

About

Hi, I’m Diego. UX & Product Designer focused on creating clear, high-performing digital experiences.

Hi, I’m Diego. UX & Product Designer focused on creating clear, high-performing digital experiences.

Hi, I’m Diego. UX & Product Designer focused on creating clear, high-performing digital experiences.

Professionals smiling

I started my career in business and sales, which shaped how I see digital products — not just as interfaces, but as tools for growth. I later moved to Australia, where I spent 7 years studying and working across marketing, UX, and digital design, completing a Master’s in Information Systems along the way. That journey gave me a strong foundation in both user experience and business strategy — something I bring into every project I work on today.

I started my career in business and sales, which shaped how I see digital products — not just as interfaces, but as tools for growth. I later moved to Australia, where I spent 7 years studying and working across marketing, UX, and digital design, completing a Master’s in Information Systems along the way. That journey gave me a strong foundation in both user experience and business strategy — something I bring into every project I work on today.

My work sits at the intersection of design, product, and performance. I focus on simplifying complexity, improving clarity, and creating experiences that actually convert.

I’m particularly interested in projects where design plays a strategic role — shaping positioning, guiding user behaviour, and driving measurable results.

Whether working independently or with teams, I value clarity, collaboration, and delivering work that goes beyond aesthetics.

My work sits at the intersection of design, product, and performance. I focus on simplifying complexity, improving clarity, and creating experiences that actually convert.

I’m particularly interested in projects where design plays a strategic role — shaping positioning, guiding user behaviour, and driving measurable results.

Whether working independently or with teams, I value clarity, collaboration, and delivering work that goes beyond aesthetics.

Tool Stack

Tool Stack

Values

Values

Wooden furniture
Strategic thinking
Strategic thinking

I approach design as a business tool — solving real problems, not just improving visuals.

I approach design as a business tool — solving real problems, not just improving visuals.

Wooden furniture
Strategic thinking

I approach design as a business tool — solving real problems, not just improving visuals.

Group of people collaborating
Collaboration
Collaboration

I work closely with teams to align design decisions with product and business goals.

I work closely with teams to align design decisions with product and business goals.

Group of people collaborating
Collaboration

I work closely with teams to align design decisions with product and business goals.

Abstract portrait
Clarity over complexity
Clarity over complexity

I simplify interfaces and messaging to help users understand and act faster.

I simplify interfaces and messaging to help users understand and act faster.

Abstract portrait
Clarity over complexity

I simplify interfaces and messaging to help users understand and act faster.

Gold stool
Execution that performs
Execution that performs

From idea to launch, I focus on delivering work that drives measurable results.

From idea to launch, I focus on delivering work that drives measurable results.

Gold stool
Execution that performs

From idea to launch, I focus on delivering work that drives measurable results.

Approach

Approach

Understand the problem

Understand the problem

I work closely with stakeholders to align on business goals, user needs, and constraints before jumping into design.

I work closely with stakeholders to align on business goals, user needs, and constraints before jumping into design.

Define direction

Define direction

I help shape structure, positioning, and user flows early to reduce unnecessary complexity later.

I help shape structure, positioning, and user flows early to reduce unnecessary complexity later.

Design & iterate

Design & iterate

I design, test, and refine solutions based on feedback, usability, and real-world performance.

I design, test, and refine solutions based on feedback, usability, and real-world performance.

Launch & improve

Launch & improve

I stay involved after launch — analysing results, identifying gaps, and continuously improving the experience.

I stay involved after launch — analysing results, identifying gaps, and continuously improving the experience.

When working within a company, I base my decisions on the reality of the business — available data, team input, and customer feedback. Each project is an opportunity to push boundaries while maintaining a balance between creativity and functionality that drives real results.

When working within a company, I base my decisions on the reality of the business — available data, team input, and customer feedback. Each project is an opportunity to push boundaries while maintaining a balance between creativity and functionality that drives real results.

Designed with intention. Measured by impact.

Designed with intention. Measured by impact.

What it's like to work with me

What it's like to work with me

“Working with Diego and Sonoda Creative was a turning point for Worldteam. His work didn’t just look good — it delivered real business results, including a $500,000 project shortly after launch.”

Sam Halcrow

CEO, Worldteam

“Diego is a delight to work with. His strategic thinking and attention to detail delivered a strong transformation of our online presence — with immediate, visible results.”

Adrian Black

Managing Director, Black Line Group & Ticked Off

“Diego delivered two high-quality websites independently — something that typically requires a full team. His work brought clarity and consistency across all my brands.”

Ken Stearns

Public Speaker & Leadership Development

“In all my years in tech, I’ve never seen attention to detail like Diego’s. Exceptional work, clear communication, and an absolute pleasure to work with.”

Claudia Honara

Product Architect & Developer

“Diego delivered an exceptional website under tight timelines — clean, professional, and perfectly aligned with our business. We continue working together.”

Lukas Kurej

Owner, Gracie Jiu-Jitsu Alexandria

“I’m still amazed by the website Diego created. His detail-focused, professional approach made the entire process smooth and stress-free.”

Milos Masar

Owner, FAM Pool Solutions

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MENU

About

Featured Projects

Experience

Education

Values

LOCATION

São Paulo | Brazil

RESUME

CONNECT

LinkedIn

diegosonoda@me.com

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Diego Sonoda® 2026