Overview
Omakase is a mobile product concept exploring how restaurant booking can be transformed into a more immersive and intuitive experience.
The project focuses on translating the essence of the omakase dining philosophy — trust, simplicity, and craftsmanship — into a seamless digital journey.
How I approached this project
Service design + PrinciplesI translated the omakase philosophy into principles that guided every screen decision.
I took the omakase philosophy — trust the chef, simplicity, care — and translated it into three design principles. When you design from principles, consistency comes for free.
Challenge
Traditional restaurant booking platforms prioritise function over experience. For premium dining concepts like omakase, this creates a disconnect between the digital journey and the emotional value of the experience.
The challenge was to design a booking flow that feels refined, intentional, and aligned with the elegance of the dining experience itself.
My Role
I led the product concept from end to end, including:
Defining the product vision and user experience
Designing key user flows from discovery to booking
Creating a cohesive visual system inspired by Japanese minimalism
Prototyping a complete mobile experience
Approach
I focused on simplicity, clarity, and emotional tone.
Designed a minimal interface with strong visual hierarchy
Simplified booking and selection flows for ease of use
Used imagery and motion to create a premium, immersive feel
Built a consistent design system aligned with the brand concept
Impact
Demonstrates ability to design end-to-end mobile product experiences
Explores how emotional design enhances usability and perception
Showcases strong visual direction combined with UX clarity
Reflects a thoughtful approach to simplifying complex booking flows
