Overview
Omakase is a mobile product concept exploring how restaurant booking can be transformed into a more immersive and intuitive experience.
The project focuses on translating the essence of the omakase dining philosophy — trust, simplicity, and craftsmanship — into a seamless digital journey.
Challenge
Traditional restaurant booking platforms prioritise function over experience. For premium dining concepts like omakase, this creates a disconnect between the digital journey and the emotional value of the experience.
The challenge was to design a booking flow that feels refined, intentional, and aligned with the elegance of the dining experience itself.
My Role
I led the product concept from end to end, including:
Defining the product vision and user experience
Designing key user flows from discovery to booking
Creating a cohesive visual system inspired by Japanese minimalism
Prototyping a complete mobile experience
Approach
I focused on simplicity, clarity, and emotional tone.
Designed a minimal interface with strong visual hierarchy
Simplified booking and selection flows for ease of use
Used imagery and motion to create a premium, immersive feel
Built a consistent design system aligned with the brand concept
Impact
Demonstrates ability to design end-to-end mobile product experiences
Explores how emotional design enhances usability and perception
Showcases strong visual direction combined with UX clarity
Reflects a thoughtful approach to simplifying complex booking flows
LOCATION
São Paulo | Brazil
RESUME
CONNECT
Diego Sonoda® 2026