for
Brands In Motion
Work that wins
Adrian Black
Managing Director, Black Line Group & Ticked Off
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"Diego is a delight to work with! His expert skills and significant experience have delivered a strategic and creative transformation, of Ticked Off’s on-line presence. Diego’s attention to detail and understanding of a complicated business has resulted in a very impressive outcome, the results of which have been immediate. Nothing has been too much trouble for Diego and I recommend him without any hesitation."
Sam Halcrow
CEO at Worldteam
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"Working with Diego and Sonoda Creative was a turning point for Worldteam. We weren’t just after a polished website—we needed a strong, confident brand that reflected our position as a trusted provider of Digital, Cloud, AI, and Cybersecurity solutions. Diego understood that immediately and brought both structure and vision to the project. He helped us articulate our identity during a major shift in our brand positioning and shaped a digital experience that now truly reflects our leadership mindset. His creative direction didn’t just look good; it sparked real business results. One of our first big wins after launch was a $500,000 project directly tied to the impression and clarity the new site delivered. Diego is that rare mix of creative and strategic. He thinks like a business owner, challenges the brief when needed, and brings ideas that connect design with growth. Sonoda Creative delivered beyond our expectations—and I’d recommend him to any business that wants to lead with impact."
Ken Stearns
Public Speaker & Leadership Development
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Diego's main tasks included refreshing my Ken Stearns website to give it a more professional look and doing the same for the Mental Health Today site. These are typically large projects requiring a team of people, but in this case, it was just Diego. He successfully completed both websites, delivering high-quality, professional, and functional sites. This included handling some complex tasks around AI. Through our conversations, Diego helped me gain a much better understanding of the brand. His influence is now visually evident across the podcast, YouTube, LinkedIn, and all my brands, giving them a consistent look and feel. He is responsible for that cohesive branding. Finally, and perhaps most importantly, Diego always showed up when he said he would. He consistently did more than what was expected of him, communicated and documented his work extremely well, and approached his tasks with great dedication and cleverness. If you ever have the chance to work with, hire, or be a part of Diego's circle, take that chance. He is talented, a good human, and the kind of person you want in your universe.
