Project Background
Purple Dog is an e-commerce platform designed to make shopping for pet products simple and enjoyable. I had the pleasure of working on this project to create a user-friendly online store where customers could easily explore a wide range of pet essentials. The focus was on making the shopping experience smooth and engaging.
Objectives
Makes navigation easy with clear categories and large, high-quality images.
Uses simple animations to enhance interaction without distractions.
Ensures a straightforward shopping journey, from browsing to checkout.
Key Features Delivered
Category-Based Navigation – Large, high-quality images help users find products quickly.
Light Animations – Small, thoughtful animations enhance engagement without slowing down the experience.
Optimized Product Pages – Clean layouts ensure product details are easy to read and understand.
A/B & Usability Testing – Insights from real users helped refine the design before launch.
Our Approach
Research & Planning Phase:
We started by gathering all product information, sorting them into categories, and defining how much content and design work was needed to meet the project requirements. This step ensured a clear structure before moving into the design phase.
Design & Development Phase:
With the structure in place, we created a visually engaging but lightweight interface that made shopping easy. The design emphasized large images, clean layouts, and simple interactions. During this phase, we also conducted A/B testing and usability testing in Sydney, allowing us to refine the design based on real user feedback.
Implementation & Testing Phase:
Before launch, we tracked and analysed user interactions to fine-tune the experience. Sales tracking and analytics were set up to help measure performance and gather insights for future improvements.
