Purple Dog Pet Website

We designed a clean and user-friendly e-commerce platform for Purple Dog, making it easier for pet owners to browse, shop, and discover new products with intuitive navigation and engaging visuals.

Three mobile phones displaying different colourful pages of the Purple Dog website, featuring playful pet imagery and bold UI.
Three mobile phones displaying different colourful pages of the Purple Dog website, featuring playful pet imagery and bold UI.

Project Background

Purple Dog is an e-commerce platform designed to make shopping for pet products simple and enjoyable. I had the pleasure of working on this project to create a user-friendly online store where customers could easily explore a wide range of pet essentials. The focus was on making the shopping experience smooth and engaging.

Laptop on a modern desk showing a homepage with “All Things Special & Essential for Your Dog” header and pet product cards.
Laptop on a modern desk showing a homepage with “All Things Special & Essential for Your Dog” header and pet product cards.
Laptop on a modern desk showing a homepage with “All Things Special & Essential for Your Dog” header and pet product cards.
Side-by-side laptop views showing various product cards for dog treats, toys, and apparel with vibrant purple accents.
Side-by-side laptop views showing various product cards for dog treats, toys, and apparel with vibrant purple accents.
Side-by-side laptop views showing various product cards for dog treats, toys, and apparel with vibrant purple accents.
Side-by-side laptop views showing various product cards for dog treats, toys, and apparel with vibrant purple accents.
Side-by-side laptop views showing various product cards for dog treats, toys, and apparel with vibrant purple accents.
Side-by-side laptop views showing various product cards for dog treats, toys, and apparel with vibrant purple accents.

Objectives

  • Makes navigation easy with clear categories and large, high-quality images.

  • Uses simple animations to enhance interaction without distractions.

  • Ensures a straightforward shopping journey, from browsing to checkout.

Adorable close-up of a French Bulldog with purple-tinted glasses, lying down on a matching purple surface.

Key Features Delivered

  1. Category-Based Navigation – Large, high-quality images help users find products quickly.

  2. Light Animations – Small, thoughtful animations enhance engagement without slowing down the experience.

  3. Optimized Product Pages – Clean layouts ensure product details are easy to read and understand.

  4. A/B & Usability Testing – Insights from real users helped refine the design before launch.

Our Approach

Research & Planning Phase:

We started by gathering all product information, sorting them into categories, and defining how much content and design work was needed to meet the project requirements. This step ensured a clear structure before moving into the design phase.

Design & Development Phase:

With the structure in place, we created a visually engaging but lightweight interface that made shopping easy. The design emphasized large images, clean layouts, and simple interactions. During this phase, we also conducted A/B testing and usability testing in Sydney, allowing us to refine the design based on real user feedback.

Implementation & Testing Phase:

Before launch, we tracked and analyzed user interactions to fine-tune the experience. Sales tracking and analytics were set up to help measure performance and gather insights for future improvements.

Results

  • Sales increased by 15%, showing a strong impact on conversions.

  • The website attracted more brands and expanded its product range.

  • Increased visibility helped open doors to new partnerships and a wider selection of pet products.

Laptop on a minimalist desk displaying the Purple Dog homepage with the headline “Give Your Dog the Ultimate Style & Care” and a black dog with a pink glow.
Laptop on a minimalist desk displaying the Purple Dog homepage with the headline “Give Your Dog the Ultimate Style & Care” and a black dog with a pink glow.