Overview
Worldteam needed a website that reflected its positioning as a leader in Digital, Cloud, AI, and Cybersecurity.
I led the redesign to simplify messaging, improve user experience, and create a stronger foundation for lead generation — resulting in measurable business impact.
Challenge
The existing website lacked clarity and consistency. Messaging was fragmented, the structure confusing, and the experience didn’t reflect the company’s expertise or positioning.
As a result, the site underperformed in engagement and lead generation.
My Role
I led the UX and design direction, working closely with stakeholders to:
Align business goals with user needs
Refine positioning and messaging
Redesign key pages with a focus on clarity and conversion
Structure the site to support marketing and lead generation efforts
Approach
I focused on simplifying complexity and aligning design decisions with business outcomes.
Clarified information architecture and user flows
Improved navigation and page structure
Designed responsive layouts for engagement
Collaborated with marketing and development
Impact
Increased qualified leads by 27% after UX optimisation and repositioning
Contributed to securing a $500K contract shortly after launch
Improved clarity and consistency across the brand’s digital presence
Created a scalable structure to support future campaigns and content
LOCATION
São Paulo | Brazil
RESUME
CONNECT
Diego Sonoda® 2026