Overview
Classical Lovers is a mobile product concept designed to reimagine the concert experience for classical music audiences.
The goal was to explore how digital products can bring warmth, emotion, and simplicity into ticket discovery, booking, and event participation.
Challenge
Traditional ticketing platforms focus on functionality but often lack emotional engagement — especially for experiences like classical music, where atmosphere and storytelling matter.
The challenge was to design a product that balances usability with emotional connection, creating an experience that feels as refined as the performances themselves.
My Role
I led the product concept from end to end, including:
Defining the product vision and user experience
Designing key user flows (discovery, selection, booking)
Creating a cohesive visual system and interaction patterns
Prototyping a complete mobile experience
Approach
I focused on combining emotional design with clear, intuitive flows.
Designed a content-rich discovery experience with immersive visuals
Simplified ticket selection and checkout for ease of use
Used visual hierarchy and motion to guide the user journey
Built a consistent design system aligned with the brand tone
Impact
Demonstrates ability to design end-to-end product experiences
Explores how emotional design can enhance usability
Showcases strong visual direction combined with UX thinking
Reflects a user-centered approach to complex flows like ticketing
LOCATION
São Paulo | Brazil
RESUME
CONNECT
Diego Sonoda® 2026