Overview
TickedOff is a facilities management and maintenance platform serving large retail brands across Australia and New Zealand.
I led the website redesign to better communicate the product’s value, improve user experience, and support app adoption and lead generation.
How I approached this project
Information Architecture + Card SortingThe content was all there, but organized around internal logic — not the user's.
Everything was there, but in the company's logic, not the user's. I used card sorting to rebuild the architecture around the facilities manager's mental model.
Challenge
The existing website didn’t fully reflect the product’s capabilities or positioning. Messaging lacked clarity, the experience felt fragmented, and the structure made it difficult for users to understand the platform and take action.
As a result, the site wasn’t effectively supporting engagement or conversions.
My Role
I led the UX and design direction, working closely with stakeholders to:
Align product messaging with user needs
Improve content structure and navigation
Redesign key pages to increase clarity and conversion
Create a cohesive visual system aligned with the brand
Approach
I focused on improving clarity, consistency, and performance across the site.
Restructured information architecture and user flows
Simplified messaging to highlight key product benefits
Designed mobile-first layouts for real-world usage
Collaborated with marketing and development to ensure alignment
Impact
Improved clarity and usability across key pages
Increased engagement through more intuitive navigation and structure
Strengthened brand consistency across the website
Enabled the marketing team to better support campaigns and lead generation
