Overview
Mental Health Today is a podcast platform focused on breaking the stigma around mental health through real conversations and stories.
I designed and developed the website from scratch, transforming it into a content-driven platform that connects listeners with episodes, insights, and mental health resources.
How I approached this project
Accessibility-first + Content architectureThe audience may be in a vulnerable moment — accessibility was a core decision, not a checklist.
I treated accessibility as a core decision: contrast, clear hierarchy, plain language. Welcoming design is accessible design.
Challenge
The project required more than a simple podcast website. The goal was to create a platform that could organise meaningful content, highlight guest stories, and make mental health resources easily accessible.
The challenge was balancing emotional storytelling with a clear, intuitive structure that encouraged exploration and engagement.
My Role
I led the end-to-end design and development, including:
Defining the visual direction and brand expression
Structuring content for clarity and accessibility
Designing key pages focused on storytelling and usability
Integrating interactive elements such as embedded media and AI chat
Approach
I focused on creating a calm, structured, and engaging experience aligned with the topic.
Designed a content-first structure to organise episodes and insights
Used visual hierarchy to guide users through sensitive topics
Integrated multimedia (YouTube, podcast platforms) for accessibility
Ensured responsive design across all devices
Impact
Increased podcast subscribers by 26% after launch
Improved engagement through clearer content structure
Helped users easily discover episodes and mental health resources
Created a platform that strengthened connection between audience and content
